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HIGHVOLT extends Premium Partnership with the Dresdner Eislöwen
The Dresdner Eislöwen can continue to count on a strong regional partner: HIGHVOLT has extended its sponsorship commitment and will remain a premium partner of the Blue and Whites for the upcoming season as well.
HIGHVOLT has been a partner of the Dresdner Eislöwen since January 2023 and expanded its commitment to the 2024/2025 season at the premium level. This partnership will now continue and represents a clear commitment to top-level regional sports that stands firm even in challenging times.
For HIGHVOLT, the extension was a matter of course: As a Dresden-based company with a global reach, commitment to its hometown is a given. HIGHVOLT is visible in the EnergieVerbund Arena through under-ice advertising, as the presenter of the “last minute,” on the professional team’s warm-up jerseys and among other things. However, the commitment goes far beyond traditional advertising spaces. The Eislöwen’s U17 team recently visited HIGHVOLT. During the approximately two-hour company tour, the young players gained exciting insights into the world of high-voltage testing technology and learned about the diverse training and study opportunities available at the company. An encounter that combines a passion for technology with team spirit.
Markus John, Managing Director of HIGHVOLT: “For us, the partnership with the Dresdner Eislöwen is far more than just traditional sponsorship. As a Dresden-based company, it is important to us to support local sports while also inspiring young people to pursue technical careers. The insights we provide to the next generation show just how diverse the opportunities in our industry are. We look forward to continuing on this path together."
Steve Maschik, Authorized Signatory and Head of Sponsorship for the Dresdner Eislöwen: “HIGHVOLT is a great example of how technical innovation and social commitment go hand in hand. We greatly value this close and trusting partnership and look forward to continuing on this shared journey – both on and off the ice.”
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